How are creative teams responding to changing client needs and audience expectations?
We surveyed creative leaders across the US, UK and Europe to uncover how today’s agencies are balancing innovation, collaboration, and commercial strategy.
This report captures the real-world perspectives of creatives navigating complex briefs, tighter timelines, and greater demand for data-aligned ideas.
What you’ll learn:
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What creative teams say about cross-functional collaboration
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The growing role of audience insight in the creative process
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Regional views on creative priorities and challenges
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How agencies are positioning themselves for impact in 2025
Download the 2025 Creative Agency Report and turn today’s trends into tomorrow’s wins.