The advertising industry has more data than ever, but execution is more challenging. Brands, agencies, and media owners face challenges connecting audience insights with media planning, optimizing cross-channel campaigns, and navigating a fragmented landscape.
Our latest market research report, "From Silos to Synergy: Connecting Insights with Cross-Media Planning for Better Results," reveals what’s holding advertisers back — and what they’re doing to stay ahead.
What you’ll learn:
- The top challenges advertising leaders are prioritizing for 2025 and beyond
- How audience insight strategies are evolving to connect with constantly evolving consumer behavior
- What’s redefining success in cross-channel media planning, and the challenges to avoid
- How time, tools, and integrated thinking are reshaping strategic planning cycles to deliver increased returns quicker, and more efficiently, than ever before
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