INSIGHTS + INTERESTS REPORT

Gen Z 2021: Connecting with the Connected Generation

 

 

Fighting for a
slice of Gen Z’s $323 Billion

 

Gen Z represents $323 billion in purchasing power, and there’s more competition for their attention than ever before. Our new report takes a look at the best ways to reach and connect more effectively with your future customers.

 

Win them over now and you could gain lifelong fans. Lose them to a competitor and all the Tik Tok tutorials in the world may not be enough to get them back.

 

This free report covers key insights to help you reach this connected generation:

    • The passions that motivate them.
    • The influencers that keep them refreshing their feeds.
    • And the (digital) places they keep returning to, again and again.

 

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Download Report

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Gen Z adults may be digital natives, but you need a more holistic view.

That’s why this report marries observed online behavior with offline datasets from our exclusive partnership with MRI-Simmons. We'll help you reframe the way you think about this passionate generation and help you connect in a more authentic way.

 

This report will help you...

Helixa-GenZ Segments - Trendy Snackers 2021

Understand top Gen Z buying habits

Helixa-GenZ Segments - Activists 2021

Hold Gen Z attention by tapping into core interests

Helixa-GenZ Segments - Ent Lovers 2021

Choose influencers that Gen Z trusts