Individuals born between 1997 and 2012 now make up 26% of the global population. Their purchasing power, shorter attention spans, and focus on social justice issues are reshaping how brands and marketers need to adapt their strategies
To get the most comprehensive understanding of Gen Z and where to find them in today's fragmented world, Download the "What Digital Natives Want: Gen Z Report 2024.
Inside, you'll discover:
- The top five streaming shows captivating Gen Z subgroups like Activists, Competitors, Fashion Foodies, Dedicated Gamers, and Entertainment Junkies in 2024.
- How cultural perspectives shape Gen Z’s reactions to key issues in the U.S., U.K., and across the globe.
- Where to reach Gen Z consumers in a digital world where only 11% report watching cable TV in the past week.
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"What Digital Natives Want: Gen Z Report 2024".