Use Case

Scale & Precision

national broadcaster

Increase Your Share of the Media Budget

How can one achieve a precise calculation of combined reach and frequency across multiple online and offline media channels? Many media companies oversee various platforms that, when combined, present a broader audience to media agencies, resulting in increased overall reach and potential revenue growth.

In a specific scenario, the executive team of a prominent, broadcaster recognized that the value of their total audience exceeded the revenue generated. However, they faced challenges in accurately quantifying the combined audiences across all platforms, hindering the sales team's ability to tailor targeted sales packages effectively.

Read how TelmarHelixa increased the share of media budget for this broadcaster.

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