Use Case

Impact & Precision

energy drink

Increase Your Brand Market Share with Audience Insights.

A well known player in the energy drinks market faced a decline in market share despite targeting Millennials and Generation Z, traditional consumers of these drinks.

The competitive nature of the energy drinks market, coupled with the niche appeal and higher pricing, posed challenges for sustaining market share growth. The advertising campaigns aimed at these demographics failed to resonate, leading to a need for re-evaluation.

Read how TelmarHelixa's solutions helped increase market share by discovering an entirely new audience segment.

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