Marketers who choose to embrace ongoing change tend to thrive. But there’s another important aspect to being so focused and persistent. And that’s recognizing what doesn’t change quite as much. At the end of the day, media planners are relied on to determine the best time and place a desired audience can be reached – while helping to achieve good results on KPIs like engagement and ROI.
Technology (ie: software) designed to assist these efforts can be a mixed bag. While digital channels and social media proliferate, improvements in data gathering and analytics help us more deeply understand the consumers we want to reach. Additionally, the data that results from these efforts can provide a range of useful and actionable insights for marketers.
But those insights aren’t always easy to get at. Too often, constraints on your time and the client’s budget conspire to add pressure to an already difficult job.
Discover the Competitive Edge You've Been Looking For
You know data integration as a technique meant to help many different players in the advertising ecosystem. Media sales houses use it to gain a clearer picture of their total audience. Advertisers use it to make better media investment decisions. And agency professionals use it to accomplish better results with less resources. But integrating data in ways that will truly help optimize your results is rarely easy.