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Africascope Urban

Extension of Africascope audience measurement survey enabling from a universe of capital cities to a universe of urban areas in Sub-Saharan Africa, representating more than 56 million individuals aged 15 and over, providing a more complete view of media behavior, a more exhaustive estimate of media performance and broader geographic targeting.

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Details

Market Coverage

  • Africa (french)

Research Owner

Product

  • Explore
  • Plan

Frequency PER YEAR

  • 2