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Discover What Makes Your Audience Unique in Seconds

Discover is an audience intelligence solution that combines complex signals from search, social, and digital behavior to unlock timely and meaningful insights about audiences in just seconds.

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Overview

Understand People in a Rapidly Evolving World

Discover leverages proprietary algorithms to process millions of online interactions and deliver comprehensive insights, normalized to general populations. The results span demographics, psychographics, products and services, media, and influencers to give you an instant portrait of the complex audience segments that impact your brand.

Uncover New Opportunities with Micro-Segmentation

Increase engagement and conversion by tailoring your marketing strategies more precisely with Discover. Uncover the nuance to ensure specific audience sub-groups get messages that resonate according to their unique attributes.

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Strike Stronger Influencer Partnerships

Identify influencers that truly align with your brand goals and values. Assess the quantity and quality of their followers with ease. Build meaningful connections with influencers who will resonate with your audience, amplifying your brand's credibility and relevance.

Separate the Signal
From the Noise

Achieve a clear understanding of not just what people say, but what they do. Understanding both stated preferences and repeated behaviors provides deeper insights into motivations, traits, and preferences. The instant clarity you get will help you seize viral trends, identify brand advocates, and refine conquest strategies.

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Fused with Industry Leading Consumer Studies

Drive more wins by actively analyzing your brand portfolio and staying apprised of any emerging challenger brands. Enrich key strategic segments from MRI-Simmons, GWI, or Kantar with rich and culturally timely data with proprietary fusion — which enables you to integrate the power of consumer surveys with insights from new and niche topics.

Key Features

Strategic Audience Insights

Discover is the industry's first and largest AI powered consumer intelligence platform. Transforming complex signals into instant data and visuals about the people and audience that matter most to your business.

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Global Coverage

Powered by AI and cutting edge technology, Discover enables research as specific as your audience. Available in US, GB, & 20 leading global markets.
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Segmentation

Instantly slice, dice, and understand the nuances among your target audience. Evaluate the numerous distinct groups that make up your total audience to uncover growth opportunities.
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Conversation Monitor

Turn emerging trends in social conversations from around the world into advances audience insights. Go beyond the posts to uncover who the audience is, what they truly care about, and who influences their engagement. 
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Total Social View

Upload your own audience to uncover psychographic and personality traits to fine-tune your communication strategy and create content specifically engineered for your unique audience.
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Influencer View

Make the right influencer decision the first time. Find, validate, and rank potential influencers by understand the quality of their followers to expand your audience and maximize your investment.
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Direct Data Fusion

Maximize your research investments with the industry's only direct data fusion. Effortlessly combine consumer surveys from our partners, MRI|Simmons, GWI, and Kantar, with DISCOVER'S proprietary social and digital behavioral data set.

Maximize Efforts Across an Ideal Set of Channels

Achieve the greatest impact for any research data, content, or media investment — with TelmarHelixa.

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TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.

OMG

TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.

ITV

TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.

ưavemaker

Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.

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It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.

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The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.

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Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.

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Product insights

Experience the ‘always-on’ audience intelligence platform

Maximize the research data you have access to by using TelmarHelixa's range of innovative insights and planning solutions.

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