Explore andExtractMore From Your Research Investments
Leverage an easy-to-use, data neutral analytics platform to mine and combine data from large consumer, brand, and media research datasets so you can streamline decision-making.
With access to over 300+ research releases and features such as, first party data ingestion, trademarked data integrations, and advanced data transformations, EXPLORE enables you to quickly uncover critical and strategic insights for the B2C or B2B advertising ecosystem.
Proven, Trademarked Data Enrichment Methods
Extract key insights from extensive, self-reported consumption surveys with minimal coding requirements. Accelerate decision-making and refine strategies in today’s complex and rapidly evolving consumer landscape.
Get faster insights through one-click custom data visualizations. Effortlessly create presentations that help stakeholders quickly and easily track metrics, identify trends, and communicate insights so they can make better decisions faster.
Unlock vital insights for strategic decision-making through integrated statistical analysis. Empower your teams to understand consumer behavior, identify nuanced audience segments, and better position your brand in competitive markets.
Drive Deep Consumer Insights Through Data Transformation
Apply advanced data integrations and transformations to gain deeper insights into how consumer touchpoints and behavior influence purchasing decisions and media engagement. Extract valuable insights to empower your business to fine-tune strategies, enhance marketing efforts, and align more effectively with consumer profiles and preferences.
Key Features
Customized Marketing Strategies
Explore is an independent, enterprise grade insights solution that empowers you to transform data into bespoke insights and statistical analyses tailored specifically for your marketing challenges.
Deepest ResTech Data Hub
Maximize your data investment with a data-neutral approach. Access global subscription-based research datasets and apply the industry's only dynamic survey integration technology.
Position Key Data Attributes
Map key data variables so you are better positioned to make strategic business decisions that impact branding, market positioning, and media behavior.
Powerful Data Visualizations
Uncover impactful insights with intuitive visuals such as heatmaps to quickly identify areas of interest, facilitate comparative analysis and discover key influential data variables.
Fine Tune Segmentation with N-Tiles
Enable precise n-tile segmentation based on data groupings. Quickly identify patterns, outliers, and trends, so you can optimize strategies, target consumer segments, and enhance strategic targeting.
Simple Drag-and-Drop Functionality
This intuitive capability enhances efficiency, flexibility, and accessibility to simplify coding tasks and reduce the learning curve — resulting in streamlined workflows and increased productivity for all.
One Platform Data Loading and Insights
Experience seamless integration that bridges data loading, proprietary research, and insights analysis. This interoperability guarantees full control over your data and speed-to-market insight.
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Maximize Efforts Across an Ideal Set of Channels
Achieve the greatest impact for any research data, content, or media investment — with TelmarHelixa.
TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.
TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.
TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.
Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.
It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.
The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.
Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.
FAQs
Consumer intelligence is the process of transforming consumer, market and media research into strategic insight. It helps organisations understand how consumers think, behave and make purchasing decisions by analysing attitudes, behaviours, media consumption, brand usage and market trends. Explore enables organisations to transform consumer research into stronger consumer, brand and media strategies through advanced research analysis and visualisation.
Successful organisations make better decisions when they understand the people they serve. Consumer intelligence helps researchers, strategists and agencies identify changing consumer behaviour, emerging market trends, competitive threats and new opportunities for growth. By turning research into evidence-based insight, organisations can develop more effective consumer, brand and media strategies with greater confidence.
Traditional market research typically answers individual business questions through specific surveys or research studies. Consumer intelligence builds on this foundation by analysing consumer, market, brand and media research to identify broader patterns, relationships and strategic opportunities. Explore helps organisations move beyond individual survey findings to develop a more complete understanding of consumers and markets.
Research only creates value when it leads to better decisions. Explore helps organisations analyse consumer, market and media research, identify meaningful relationships, uncover hidden opportunities and communicate findings through intuitive visualisations and advanced analytical techniques. This enables researchers and strategists to transform complex research into actionable consumer, brand and media strategies.
Effective consumer strategies begin with understanding consumer attitudes, behaviours, motivations and purchasing decisions. Organisations analyse demographic, psychographic, lifestyle and behavioural research to identify changing consumer needs and emerging opportunities. Explore enables analysts to investigate these relationships across extensive consumer research datasets, supporting more informed consumer strategy development.
Brand strategies are developed by understanding how consumers perceive a brand relative to competitors. Analysing brand usage, consumer attitudes, market dynamics and competitive positioning helps organisations identify opportunities to strengthen differentiation and improve market performance. Explore enables organisations to transform consumer research into evidence-based brand strategies supported by advanced analytical techniques and intuitive visualisations.
Effective media strategies begin with understanding how target audiences consume media and interact across channels. Analysing media consumption alongside consumer behaviour provides the insight needed to understand where audiences spend their time and how media habits continue to evolve. Explore combines consumer and media research to help organisations develop stronger media strategies before planning begins.
Consumer behaviour analysis examines how people discover, evaluate, purchase and use products, brands and media. By analysing demographic, psychographic, lifestyle, purchasing and media consumption data together, organisations gain a deeper understanding of the motivations that influence consumer decisions. Explore enables analysts to investigate these relationships across extensive consumer research datasets, helping transform research into meaningful strategic insight.
Audience segmentation groups consumers according to shared characteristics, behaviours, interests or purchasing patterns. Identifying meaningful audience segments enables organisations to develop more relevant consumer, brand and media strategies for different groups of consumers. Explore supports advanced segmentation using analytical techniques such as cluster analysis, making sophisticated consumer analysis accessible without requiring advanced statistical expertise.
Market opportunities emerge by understanding changing consumer needs, category trends, competitive activity and purchasing behaviour. Analysing these relationships enables organisations to identify unmet demand, emerging markets and opportunities for future growth. Explore helps researchers analyse these complex relationships across large consumer research datasets, supporting more confident strategic decision-making.
Brand positioning analysis examines how consumers perceive a brand relative to competing brands within a market. Understanding these relationships helps organisations identify competitive strengths, positioning gaps and opportunities for differentiation. Explore supports brand positioning through advanced analytical techniques, including correspondence analysis and positioning maps that help visualise complex competitive relationships.
Syndicated consumer research provides independent, large-scale insight into consumer behaviour, purchasing habits, media consumption and market trends. Using established research enables organisations to benchmark performance, understand broader market dynamics and make strategic decisions based on trusted industry data. Explore provides access to one of the industry's largest marketplaces of syndicated consumer and media research, enabling organisations to select the datasets that best support each business objective.
Many organisations rely on both proprietary research and syndicated consumer surveys to answer different strategic questions. Explore enables organisations to analyse their own proprietary surveys, imported in supported SPSS formats through DataLoader, alongside their syndicated research portfolio within a familiar analytical environment. This helps researchers maximise the value of both internal and external research investments while maintaining consistent analytical workflows.
A research-neutral insights platform enables organisations to analyse research from multiple providers without being tied to a single publisher or proprietary dataset. This gives researchers the flexibility to work with the consumer surveys that best support each project while maintaining consistent analytical methods across their research portfolio. Explore has remained research-neutral for more than fifty years, supporting organisations that rely on multiple research providers to answer different business questions.
Explore supports analysis of consumer and media research from many of the world's leading research organisations. Depending on an organisation's subscriptions, analysts can work with syndicated research from providers including MRI-Simmons, GWI, YouGov, Kantar, Ipsos, TGI, Nielsen and many others, alongside proprietary consumer research loaded through DataLoader. With access to more than 5,500 licensed datasets, Explore enables organisations to maximise the value of their existing research investments within a single research-neutral analytical environment.
