Build the Best
Out of Home Media Plans 

The industry's most effective OOH planners use TelmarHelixa's advanced Reach and Frequency engines to optimize strategies effectively meeting outdoor media campaign objectives.

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Overview

Transform Your
OOH Media Strategy to Build Faster, Smarter Campaigns

TelmarHelixa OOH media planning helps you to select the best outdoor inventory for improved impact, increasing the return on your OOH media investment.  Establish your agency as the front runner in OOH media strategies and planning. 

Power Your OOH Success with Critical Outdoor Metrics

Create tailored OOH media plans and strategies for specific locations with multi-market data and analysis. Effortlessly navigate spot selection searches, stay informed with inventory counts and visualize opportunities with dynamic mapping, developed to build the best OOH plan for your campaign.

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Operator Analysis Made Easy

Outmaneuver competitors with advanced operator comparisons. Amplify capabilities by identifying the ideal audiences across locations and formats. From strategic media planning to tactical execution, Telmar OOH enables you to make informed outdoor planning decisions with maximum impact.

Advanced Outdoor
Media Planning Results

Enhance campaign effectiveness by seamlessly setting market delivery parameters, filtering essential Out of Home metrics, and entering desired TRP levels across selected media and operators.

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Unified Measurement

Unlock the full potential of your billboard media plan with our OOH media planning solution, designed to seamlessly integrate with our cross media planning solution, Plan. Gain valuable insights into the reach contribution of your OOH media plan within the context of your entire media strategy and campaign. 

Key Features

Advanced OOH Media Planning Capabilities

Reduce your OOH planning time by 31%

Drive Better OOH Results

Data Driven OOH Media Planning

Build single or multi-market OOH media plans based on various metrics such as Gross Rating Points (GRP’s), reach %, or impression goals. Whether targeting specific markets or executing nationwide campaigns, easily specify all the campaign objectives.
Identify Top Performing Ads

Import Top Performing Inventory 

Import your specified inventory panels to swiftly analyze allocation for efficient evaluation of your inventory performance, empowering clients to optimize campaigns in real-time and achieve their objectives effectively.

Target High-Performing Locations

 Mapping and Data Visualizations

Use integrated site mapping &  data visualizations to create a comprehensive geographic OOH media plan for strategic geolocation visualization. Target the highest performing locations & analyze geographic trends to deliver optimal ad exposure.

Maximize Efforts Across an Ideal Set of Channels

Achieve the greatest impact for any research data, content, or media investment — with TelmarHelixa.

See all use cases

TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.

OMG

TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.

ITV

TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.

ưavemaker

Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.

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It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.

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The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.

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Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.

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Product insights

Lets us show you how to easily and seamlessly
develop advanced OOH media plans 

Maximize the research data you have access to by using TelmarHelixa's range of innovative insights and planning solutions.

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