Increase Your TV and Radio Revenue with Inventory Optimization

Streamline your inventory management processes to save time and resources while maximizing revenue. With Adloc's powerful optimization engine, manual interventions become a thing of the past as it seamlessly allocates spots, ensuring optimal campaign effectiveness and delivery.

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Overview

Increase Broadcast Airtime Revenue

Adloc enables delivery of maximum campaign results with minimal allocation of broadcast airtime. By leveraging this capability, broadcasters and sales houses can harness their remaining inventory to increase revenue by up to 30%, while still adhering to their clients' objectives and constraints while increasing placement quality.

Maximise Productivity Through Automation

Adloc inventory optimizer can allocate thousands of spots across hundreds of TV channels or Radio to a degree of both precision and increased value that cannot be replicated through manual allocation. In addition,  by optimizing inventory allocation, you have the freedom to create innovative packages to sell the remaining inventory.

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improve-delivery

Improve Delivery of
TV/Radio Objectives
and Constraints

Achieve complete control over prioritizing airtime allocation by client, guaranteeing that high value clients receive a greater share of the most impactful audience breaks.

Optimize Spot
Allocation  with
Cutting-Edge
Automation

Strategically arbitrate airtime to meet the diverse objectives of all clients, balancing distribution among agency partners to prevent any one client brief from being prioritized over another.

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adaptable-to-specific-market-needs

Adaptable to
Specific
Market Needs

To achieve peak spot allocation, Adloc harnesses a blend of linear and nonlinear mathematical algorithms. These algorithms navigate various constraints, encompassing legal, commercial, aesthetic, and contextual factors. Through a series of iterative processes, Adloc refines all objectives until it achieves the best solution. Adloc reacts to market needs with flexible rules that are configured for specific business situations (High demand, low demand)

Key Features

Optimize Your
Revenue to Broadcast Airtime Ratio 

Increase revenue by up to 30%, with Adloc, broadcasters and sales houses can
harness their inventory to grow revenue exponentially.  

Automate Inventory Allocation

Total Automation for Inventory Allocation

Maximize productivity and achieve operational objectives by implementing comprehensive automation processes for inventory optimization across TV and radio stations

Leverage Advanced Algorithms

Leverage Advanced Algorithms

To achieve peak spot allocation, Adloc harnesses linear and nonlinear mathematical algorithm, navigating various constraints plus legal, commercial, aesthetic, and contextual factors to reach an ideal solution every time

Achieve Exceptional Productivity

Achieve Exceptional Productivity

Adloc can allocate thousands of spots across hundreds of TV channels with a degree of both precision and additional value that cannot be replicated through manual allocation

Maximize Efforts Across an Ideal Set of Channels

Achieve the greatest impact for any research data, content, or media investment — with TelmarHelixa.

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TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.

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TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.

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Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.

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It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.

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Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.

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Product insights

Discover how broadcasters maximize TV and Radio
campaign objectives.

Maximize the research data you have access to by using TelmarHelixa's range of innovative insights and planning solutions.

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