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Experience the Ease and Versatility of
TV Planning 

Efficiently measure Television performance and craft superior TV strategies encompassing optimizations, multi-market, multi-schedule, and multi-target capabilities.


Plan TV Campaigns With Greater Precision

TelmarHelixa’sTV solution offers unparalleled choice and flexibility. Schedule against single or multiple demographics and custom select stations or dayparts with ease. Optimize based on budget, reach, frequency, and a multitude of additional metrics to ensure maximum impact and planning efficiency.

Harness Industry TV Panels for Optimal Planning

Unlock the potential of TV optimization with reach and frequency planning solutions, leveraging industry TV panels to create precise spot market plans ensuring your message connects with the right audience, at the right time, maximizing your advertising impact. 


Deliver the Right Balance
of Control and Flexibility 

Access crucial ratings and station level reach and frequency data for unparalleled Television planning accuracy. Craft optimal TV plans, ensuring your commercials reach the target audience with maximum efficiency.

Increase Advertising Effectiveness in
Specific Markets

Tailored to address the unique requirements of our clients, TelmarHelixa’s Television solution streamlines television and print allocation, ensuring precise and comprehensive campaign management that fits client specific needs.


A Unique Solution for the Intricacies of TV Planning
in South Africa.

Navigate the nuances of the South African television market effortlessly with our TV planning, analytics and post campaign solutions, meticulously designed to meet the country's unique requirements, ensuring your campaigns achieve the optimal exposure and delivers maximum campaign effectiveness

Key Features

Maximize TV Planning with Industry     Data Solutions

Experience multiple Television planning solutions tailored for your specific market requirements.

Deepest ResTech Data Hub

Optimize to Market Dynamics

Customize television strategies, optimize advertising impact, adjust to market dynamics, and execute successful campaigns aligned with overall campaign objectives.

Maximize Reach and Frequency

Plan Reach for Regional & National Stations

Utilize both regional and national stations to broaden reach across varied demographic and geographic regions while also customizing the message to specific audiences.

Analyze Network and Cable

Analyze Network and Cable TV 

By tracking the delivery performance across different TV platforms, gain insights into audience preferences and consumption habits, creating  more efficient TV campaigns.

Maximize Efforts Across an Ideal Set of Channels

Achieve the greatest impact for any research data, content, or media investment — with TelmarHelixa.

See all use cases

TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.


TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.


TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.


Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.

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It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.


The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.

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Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.


Discover How Broadcasters Maximize
TV and Radio Campaign Objectives 

Maximize the research data you have access to by using TelmarHelixa's range of innovative insights and planning solutions.