BRC RAMS

BRC Radio Audience Measurement Survey (BRC RAMS)The CATI DAR survey approach proposed by Ipsos and the BRC forms part of a wider bespoke and future-ready radio audience measurement programme including a passive listening panel using MediaCell technology. The RAMS Amplify CATI DAR survey is designed to meet the immediate needs of radio broadcasters and advertisers and to provide a robust sample in the long term. The CATI DAR survey consists of daily telephonic interviews (RDD), adding to 3,000 interviews every month. This method provides a random sample of South Africans aged 15+ who own cell phones.

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Market Coverage

South Africa

Research Owner

Product

Explore

Frequency PER YEAR

Label	Name	Value
Name	`name`	BRC RAMS
Short Description	`short_description`
Long Description	`long_description`	BRC Radio Audience Measurement Survey (BRC RAMS)The CATI DAR survey approach proposed by Ipsos and the BRC forms part of a wider bespoke and future-ready radio audience measurement programme including a passive listening panel using MediaCell technology. The RAMS Amplify CATI DAR survey is designed to meet the immediate needs of radio broadcasters and advertisers and to provide a robust sample in the long term. The CATI DAR survey consists of daily telephonic interviews (RDD), adding to 3,000 interviews every month. This method provides a random sample of South Africans aged 15+ who own cell phones.
Annual frequency	`annual_frequency`	4
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-BRC.jpg',altText='',fileId=null}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160757, createdAt=1712787776972, updatedAt=1712787776972, 1='{type=string, value=South Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}]
Research Owner	`research_owner`	[{id=164087484473, createdAt=1712783708774, updatedAt=1714397543445, 1='{type=string, value=BRC}'}]
Email Contact	`email_contact`

BRC RAMS

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