Skip to content


BRC Radio Audience Measurement Survey (BRC RAMS)The CATI DAR survey approach proposed by Ipsos and the BRC forms part of a wider bespoke and future-ready radio audience measurement programme including a passive listening panel using MediaCell technology. The RAMS Amplify CATI DAR survey is designed to meet the immediate needs of radio broadcasters and advertisers and to provide a robust sample in the long term. The CATI DAR survey consists of daily telephonic interviews (RDD), adding to 3,000 interviews every month. This method provides a random sample of South Africans aged 15+ who own cell phones.

Talk to an Expert


Market Coverage

  • South Africa

Research Owner


  • Explore

Frequency PER YEAR

  • 4