China Market & Media Study (CMMS)

The China Market & Media Study (CMMS) stands as the largest single-source consumer behavior and media research database in China, certified by TGI Global, offering a panoramic view of Chinese consumers. With a history spanning over 25 years since its inception in 1998, CMMS covers more than 400 cities, including Tier 1 to Tier 6 cities and county-level cities, with an annual sample size exceeding 150,000 respondents.

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Details

Market Coverage

China

Research Owner

Sinomonitor

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	China Market & Media Study (CMMS)
Short Description	`short_description`
Long Description	`long_description`	The China Market & Media Study (CMMS) stands as the largest single-source consumer behavior and media research database in China, certified by TGI Global, offering a panoramic view of Chinese consumers. With a history spanning over 25 years since its inception in 1998, CMMS covers more than 400 cities, including Tier 1 to Tier 6 cities and county-level cities, with an annual sample size exceeding 150,000 respondents.
Annual frequency	`annual_frequency`	4
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-sinomonitor.png',altText='',fileId=null}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160760, createdAt=1712787776975, updatedAt=1712787776975, 1='{type=string, value=China}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484486, createdAt=1712783708787, updatedAt=1712783708787, 1='{type=string, value=Sinomonitor}'}]
Email Contact	`email_contact`