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China Market & Media Study (CMMS)

The China Market & Media Study (CMMS) stands as the largest single-source consumer behavior and media research database in China, certified by TGI Global, offering a panoramic view of Chinese consumers. With a history spanning over 25 years since its inception in 1998, CMMS covers more than 400 cities, including Tier 1 to Tier 6 cities and county-level cities, with an annual sample size exceeding 150,000 respondents.

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Market Coverage

  • China

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 4