Finnpanel

National Radio Survey is a joint audience research project of YLE and the commercial radio stations. It has established its position as the base study of the radio industry. KRT provides data for radio stations to plan their programming and to monitor their audience trends. KRT also provides refined information for marketing planners in advertising and media agencies. Practically all Finnish radio stations are measured by KRT. The subscribers of KRT are Yleisradio and the commercial radio stations that are presented by RadioMedia and Marketing Finland. The implementation and quality of KRT is monitored by a joint industry committee which consists of members from YLE, RadioMedia and Marketing Finland.