Global Business Influencers (GBI)
Global Business Influencers are the most senior business people in companies with 50+ employees. The majority are c-suite and when considering their spending power, net worth and corporate budgets, they are a disproportionately important target for B2B marketers. Representing less than 1% of the population and 75% of the world economy, they are key to profitability in sectors such as: finance, luxury goods and cars, airlines and hotels.
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