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IPA TouchPoints SuperHub

Once a year, the IPA produce TouchPoints SuperHub – a unique and original survey of representative 6,000+ GB adults, incorporating a detailed time diary measured by half hours across an entire week, plus a self-completion questionnaire. The core data is expanded and fused to the c50,000 BARB Establishment Survey respondents - forming the 'SuperHub'. Onto this hub, optional extras can be fused such as TGI or YouGov data.

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Market Coverage

  • United Kingdom

Research Owner


  • Explore

Frequency PER YEAR

  • 1