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IPSOS Affluent Africa

Ipsos Affluent survey, conducted across 10 countries in Africa* and covering +100 luxury brands. Deep dive into the profile of the Top 15% revenue owners, with a specific focus on those who purchase luxury items. * Affluent Africa: Nigeria, Kenya, South Africa, Uganda, Morocco, Ivory Coast, Ghana, Cameroon, D.R Congo, Senegal

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Market Coverage

  • Africa

Research Owner


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Frequency PER YEAR

  • 1