IPSOS Affluent Africa

Ipsos Affluent survey, conducted across 10 countries in Africa* and covering +100 luxury brands. Deep dive into the profile of the Top 15% revenue owners, with a specific focus on those who purchase luxury items. * Affluent Africa: Nigeria, Kenya, South Africa, Uganda, Morocco, Ivory Coast, Ghana, Cameroon, D.R Congo, Senegal

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Details

Market Coverage

Africa

Research Owner

Ipsos

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPSOS Affluent Africa
Short Description	`short_description`
Long Description	`long_description`	Ipsos Affluent survey, conducted across 10 countries in Africa* and covering +100 luxury brands. Deep dive into the profile of the Top 15% revenue owners, with a specific focus on those who purchase luxury items. * Affluent Africa: Nigeria, Kenya, South Africa, Uganda, Morocco, Ivory Coast, Ghana, Cameroon, D.R Congo, Senegal
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-africa.png',altText='',fileId=null}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160742, createdAt=1712787776957, updatedAt=1712787776957, 1='{type=string, value=Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484433, createdAt=1712783708734, updatedAt=1712783708734, 1='{type=string, value=Ipsos}'}]
Email Contact	`email_contact`