IPSOS Affluent US

The Ipsos Affluent US Survey is the longest-running study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. The Affluent market is a key influencer group, driving the changes in nearly every category. (Also available in 24-month Doublebase)

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Details

Market Coverage

United States

Research Owner

Ipsos

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPSOS Affluent US
Short Description	`short_description`
Long Description	`long_description`	The Ipsos Affluent US Survey is the longest-running study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. The Affluent market is a key influencer group, driving the changes in nearly every category. (Also available in 24-month Doublebase)
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-Ipsos.png',altText='',fileId=null}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484433, createdAt=1712783708734, updatedAt=1712783708734, 1='{type=string, value=Ipsos}'}]
Email Contact	`email_contact`

IPSOS Affluent US

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