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IPSOS Affluent US

The Ipsos Affluent US Survey is the longest-running study of Affluent Americans. For over 40 years, it has tracked the lives, lifestyles, purchase patterns and media habits of financially successful Americans. The Affluent market is a key influencer group, driving the changes in nearly every category. (Also available in 24-month Doublebase)

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 2