Ipsos Ghana Tracker Audience

The Ghana Tracker Survey conducted by Ipsos involves the ongoing monitoring of media consumption habits among the general public in Ghana, utilizing a representative panel for data collection daily.This tracking process encompasses the recording of data on media brands, the timing of consumption, and duration of engagement.Its primary aim is to impartially document and understand media consumption patterns within the Ghanaian populace.The methodology employed utilizes a representative panel to consistently gather data daily.Key metrics tracked include the identification of media sources individuals are consuming, the timing of media consumption, and the measurement of the duration of engagement with media content.This survey provides valuable insights into media preferences and behaviours, serving to inform content creators, advertisers, and policymakers in an unbiased manner.