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MRI-Simmons Cord Evolution Study

MRI-Simmons' Cord Evolution Study reveals intentions towards pay TV subscriptions, awareness and usage of technology and streaming offerings, streaming viewership, and all their related behaviors and attitudes, benefits, and barriers. Released three times a year, the study demonstrates the evolution of TV viewing trends over time and looks at the entire spectrum of viewing behavior across 10 unique segments.

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Market Coverage

  • United States

Research Owner


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  • Plan

Frequency PER YEAR

  • 3