MRI-Simmons Cord Evolution Study

MRI-Simmons' Cord Evolution Study reveals intentions towards pay TV subscriptions, awareness and usage of technology and streaming offerings, streaming viewership, and all their related behaviors and attitudes, benefits, and barriers. Released three times a year, the study demonstrates the evolution of TV viewing trends over time and looks at the entire spectrum of viewing behavior across 10 unique segments.

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Details

Market Coverage

United States

Research Owner

MRI-Simmons

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	MRI-Simmons Cord Evolution Study
Short Description	`short_description`
Long Description	`long_description`	MRI-Simmons' Cord Evolution Study reveals intentions towards pay TV subscriptions, awareness and usage of technology and streaming offerings, streaming viewership, and all their related behaviors and attitudes, benefits, and barriers. Released three times a year, the study demonstrates the evolution of TV viewing trends over time and looks at the entire spectrum of viewing behavior across 10 unique segments.
Annual frequency	`annual_frequency`	3
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-mri-simmons.png',altText='',fileId=null}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484445, createdAt=1712783708746, updatedAt=1712783708746, 1='{type=string, value=MRI-Simmons}'}]
Email Contact	`email_contact`