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NMO (Nationaal Media Onderzoek) | NPMM

NMO Print & Merken Monitor (the readership survey) and NMO Doelgroep Monitor (the single source consumer survey); these two are combined in the NPMM-DGM (NMO Print & Merken Monitor – Doelgroep Monitor), which includes readership figures, socio-demographic characteristics and consumer characteristics of the respondents. This survey is published four times a year (once a year including the DGM-characteristics) and has a sample of 17.000 Dutch individuals of 13 years and older. Both readership and consumer surveys are carried out by Ipsos.

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Market Coverage

  • Netherlands

Research Owner


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Frequency PER YEAR

  • 4