Physician Sources & Interactions Study

M3 MI’s Sources & Interactions Study explores how physicians in over 25 specialties use and value 40+ communication channels. It covers their attitudes towards AI, patient education, social media, sales reps, factors influencing treatment decisions, and much more. The study also provides detailed data on physician profiles and prescribing habits, aiding audience analysis. In addition to the U.S. study, International Editions offer insights into physicians in Europe (France, Germany, Italy, Spain, and the UK) and Asia-Pacific (China and Japan).

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Details

Market Coverage

  • United States
  • Italy
  • Germany, Spain, France, GB
  • China
  • Japan

Research Owner

Product

  • Explore

Frequency PER YEAR

  • 1