Sources & Interactions Study

M3 MI’s Sources & Interactions Study is a critical source for understanding how physicians use and value 40+ unique communication channels. Access detailed data on physician behaviors and attitudes toward channels, use of patient education and digital technology, interactions with sales reps, and variables that influence HCP treatment decisions. Channel coverage includes online and offline media, conferences/webinars, pharma and device sales reps, EHR/EMR platforms, social networks, and more. The study also offers extensive physician, practice, and prescribing profile data for fine tuning target audience analysis