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Vividata SCC

Surveying 40,000+ Canadians, 365 days a year, the Study of the Canadian Consumer (SCC) is a high-quality, nationally representative study that provides trusted audience and consumer metrics to Canada’s leading marketers, media and agencies. Featuring enhanced demographics, 60,000+ consumer elements, extensive psychographic and lifestyle characteristics, 4,000+ consumer and media brands, cross-media and cross-platform audience data.

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Market Coverage

  • Canada

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 4