After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...
The classics seem to be holding strong: the Western US is total Red Vines territory, the Midwest mostly loves their Tootsie Rolls and Mike & Ikes, and the home state of Hershey loves M&Ms? Clearly each state has a strong opinion about which candy they’ll be giving out this Halloween.
Taking it a step further, we used our new fusion product, Global Audience View, to learn about every state’s favorite store to purchase fun size sweets...
Global Audience View is powered by our partnership with GWI and marries our signature affinity data with GWI’s Core survey (U.S.). We used the Discover's insights for each state’s favorite Halloween candy and combined it with GWI’s retailer data and well, if you haven’t bought your Halloween candy yet, you now know which stores are probably out of stock...
It’s safe to say that Target was easily the overall fan favorite with 42 states while Walgreens won 5, CVS won 2, and Sam’s Club won 1.
Using a tool like Discover can help you reach new audiences and uncover unexpected opportunities. Interested in seeing these kinds of insights applied to your company?
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Your TelmarHelixa Marketing Team
