Africascope

Africascope serves as the primary audience measurement tool for radio and TV in Sub-Saharan Africa at national and regional levels.The study seeks to establish the media hierarchy in Africa in each market, delving into audience levels and profiles, listening durations and market shares.By gathering a wide range of information on traditional and digital media consumption, equipment and identification, Africascope enables:- Media to measure their performance and manage their programming- Agencies to optimize the value of advertising spaces as well as radio and television sponsorship offers- Advertisers to precisely identify the most efficient and relevant contact points to reach the intended targets.