Uncover Growth You Didn’t Know Was There
Too many tools give you “audiences” you already know about. Discover digs deeper, using machine learning and a dynamic taxonomy to surface critical segments your competitors miss, giving you first-mover advantage.
Move Past The “Who” To The “Why”
Most insight tools tell you who your audience is, but not why they behave the way they do. Discover reveals the motives, behaviours and social context behind your segments, letting you craft more powerful messaging and creative.
Get From Insight to Impact in Minutes, Not Weeks.
Say goodbye to long research cycles, multiple exports and tool-hopping. With Discover, you go from raw data to campaign-ready segments with one workflow, giving you a huge speed advantage and freeing up hours of time for your teams.
Work Smarter, Not Harder
Stop managing five platforms, spreadsheets and manual merges. One platform, one view, one way of working, so your team can spend time on ideation and activation, not administration.
Too many tools give you “audiences” you already know about. Discover digs deeper, using machine learning and a dynamic taxonomy to surface critical segments your competitors miss, giving you first-mover advantage.
Most insight tools tell you who your audience is, but not why they behave the way they do. Discover reveals the motives, behaviours and social context behind your segments, letting you craft more powerful messaging and creative.
Say goodbye to long research cycles, multiple exports and tool-hopping. With Discover, you go from raw data to campaign-ready segments with one workflow, giving you a huge speed advantage and freeing up hours of time for your teams.
Stop managing five platforms, spreadsheets and manual merges. One platform, one view, one way of working, so your team can spend time on ideation and activation, not administration.
Features
Other Social Audience Insights Platforms
Adaptive Taxonomy
Discover has a unique taxonomy that adapts to insights signals and audience behaviors
Audience Depth
Discover surfaces deeper insights by fusing diverse data sources and applying machine learning to reveal the hidden patterns that define real audiences.
Multiple Social Data Sources in a Unified Platform
Multiple behavioral signals in one place give a more holistic audience view.
Data Weighting
Weighted to US Census for national representation and accuracy.
True Fusion
Discover unifies social signals and syndicated surveys into one integrated audience view.
GWI (global), Kantar (UK), MRI (US)
Audience Uniqueness
Richer, more accurate audience insights that reveal growth markets, connect with the right users, and foster lasting loyalty. Real detail of communities and cultures.
Hyper Local Targeting
Discover’s Greater geographic precision supports localized targeting.
950 areas
Custom Uploads
With Discover, you can integrate brands, campaigns, and influencers for focused tracking and analysis.
Segmentation Power
ML in Discover instantly surfaces distinct audience segments, fueling more nuanced strategy and persona building.
Up to 15 segments
2-3 segments
Global Fusion
20 countries, 1.5 million consumers, weighted to population benchmarks with an adaptive taxonomy in one single platform.
TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.
TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.
TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.
Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.
It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.
The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.
Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.
