IPA TouchPoints for Channel Planner
The only industry available cross-media channel planner able to calculate the reach and frequency delivered on a campaign, it measures all media incorporating the highest quality of industry data to allow confident decisions to be made.Using the media consumption patterns observed in the TouchPoints diary data as hooks, all core media currencies (BARB, RAJAR, UKOM, PAMCO, JICMAIL, ROUTE, JICREG et al) are either fused or modelled onto the SuperHub. The result is a powerful multi-media cross-platform planning dataset.
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