IPA TouchPoints+ TGI Fusion

This is the annual IPA TouchPoints SuperHub fused with TGI, a collaboration between Fifty5Blue and the Institute of Practitioners in Advertising (IPA). The combined dataset is frequently used with the Channel Planner multi-media planning dataset.

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Market Coverage

United Kingdom

Research Owner

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPA TouchPoints+ TGI Fusion
Short Description	`short_description`
Long Description	`long_description`	This is the annual IPA TouchPoints SuperHub fused with TGI, a collaboration between Fifty5Blue and the Institute of Practitioners in Advertising (IPA). The combined dataset is frequently used with the Channel Planner multi-media planning dataset.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=852,height=227,url='https://544981.fs1.hubspotusercontent-na1.net/hubfs/544981/IPA%20TGI%20FIFTY5.png',altText='IPA TGI FIFTY5',fileId=null}
Audience Age	`audience_age`	15+
Email Contact	`email_contact`
Market Coverage	`market_coverage`	[{id=164098160751, createdAt=1712787776966, updatedAt=1712787776966, 1='{type=string, value=United Kingdom}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484457, createdAt=1712783708758, updatedAt=1712783708758, 1='{type=string, value=IPA}'}, {id=216047973672, createdAt=1782717576207, updatedAt=1782717650775, 1='{type=string, value=Fifty5Blue}'}]

IPA TouchPoints+ TGI Fusion

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