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IPA TouchPoints + YouGov Fusion

This is the annual IPA TouchPoints SuperHub fused with YouGov's Profiles dataset, a collaboration between YouGov and the Institute of Practitioners in Advertising (IPA). The combined dataset is frequently used with the Channel Planner multi-media planning dataset.

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Market Coverage

  • United Kingdom

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 1