IPA TouchPoints + YouGov Fusion

This is the annual IPA TouchPoints SuperHub fused with YouGov's Profiles dataset, a collaboration between YouGov and the Institute of Practitioners in Advertising (IPA). The combined dataset is frequently used with the Channel Planner multi-media planning dataset.

Talk to an Expert

Details

Market Coverage

United Kingdom

Research Owner

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPA TouchPoints + YouGov Fusion
Short Description	`short_description`
Long Description	`long_description`	This is the annual IPA TouchPoints SuperHub fused with YouGov's Profiles dataset, a collaboration between YouGov and the Institute of Practitioners in Advertising (IPA). The combined dataset is frequently used with the Channel Planner multi-media planning dataset.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=2190,height=1236,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-ipa.png',altText='dataset-logos-v2-ipa',fileId=165258219671}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160751, createdAt=1712787776966, updatedAt=1712787776966, 1='{type=string, value=United Kingdom}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484457, createdAt=1712783708758, updatedAt=1712783708758, 1='{type=string, value=IPA}'}]
Email Contact	`email_contact`

IPA TouchPoints + YouGov Fusion

Similar Data Sets

FAME

FAME + TGI Multibasing

IPA TouchPoints for Channel Planner

Details