IPSOS Affluent APAC

The Affluent Asia Survey provides a comprehensive overview of media consumption and product usage for this elusive and important group of the upscale affluent market, which accounts for the top 20% of income of the APAC population, covering 12 countries across the region*.* Affluent APAC: Australia, China, HK, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Japan.

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Details

Market Coverage

APAC

Research Owner

Ipsos

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPSOS Affluent APAC
Short Description	`short_description`
Long Description	`long_description`	The Affluent Asia Survey provides a comprehensive overview of media consumption and product usage for this elusive and important group of the upscale affluent market, which accounts for the top 20% of income of the APAC population, covering 12 countries across the region. Affluent APAC: Australia, China, HK, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Japan.
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-asia-pacific.png',altText='',fileId=null}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160743, createdAt=1712787776958, updatedAt=1712787776958, 1='{type=string, value=APAC}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484433, createdAt=1712783708734, updatedAt=1712783708734, 1='{type=string, value=Ipsos}'}]
Email Contact	`email_contact`