IPSOS Global Influentials

The Ipsos Global Influentials survey (IGI) offers deep insights into the behaviours and motivations of top company leaders and high-spending consumers worldwide. It focuses on individuals from the top 20% of income households who drive market trends and business decisions.

Key Features & Coverage:

Ipsos' Influential Reach provides insights into high-income households across 43 global markets. It continuously surveys 90K+ influential individuals, including 16K business leaders, to track trends and behaviours.
Data is collected year-round and refreshed twice a year for timely insights.
Dual Audience Focus:
- Company Leaders (B2B): Senior executives managing large corporate budgets
- Influential Consumers (B2C): High-net-worth individuals with strong purchasing power.

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Details

Market Coverage

Europe
Africa
APAC
Canada
United States

Research Owner

Ipsos

Product

Explore

Frequency PER YEAR

Label	Name	Value
Name	`name`	IPSOS Global Influentials
Short Description	`short_description`
Long Description	`long_description`	The Ipsos Global Influentials survey (IGI) offers deep insights into the behaviours and motivations of top company leaders and high-spending consumers worldwide. It focuses on individuals from the top 20% of income households who drive market trends and business decisions. Key Features & Coverage: Ipsos' Influential Reach provides insights into high-income households across 43 global markets. It continuously surveys 90K+ influential individuals, including 16K business leaders, to track trends and behaviours. Data is collected year-round and refreshed twice a year for timely insights. Dual Audience Focus: Company Leaders (B2B): Senior executives managing large corporate budgets Influential Consumers (B2C): High-net-worth individuals with strong purchasing power.
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=506,height=70,url='https://telmarhelixa.com/hubfs/IPSOS%20Global%20Influentials.png',altText='IPSOS Global Influentials',fileId=190403114271}
Audience Age	`audience_age`
Market Coverage	`market_coverage`	[{id=164098160744, createdAt=1712787776959, updatedAt=1712787776959, 1='{type=string, value=Europe}'}, {id=164098160742, createdAt=1712787776957, updatedAt=1712787776957, 1='{type=string, value=Africa}'}, {id=164098160743, createdAt=1712787776958, updatedAt=1712787776958, 1='{type=string, value=APAC}'}, {id=164098160747, createdAt=1712787776962, updatedAt=1712787776962, 1='{type=string, value=Canada}'}, {id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}]
Research Owner	`research_owner`	[{id=164087484433, createdAt=1712783708734, updatedAt=1712783708734, 1='{type=string, value=Ipsos}'}]
Email Contact	`email_contact`