Kantar GB TGI

The GB TGI (Target Group Index) survey conducted by Kantar Media provides insights into the demographics, behaviours, attitudes, media consumption and product/brand preferences of consumer audiences. The breadth and depth of its data, gathered forna representative annual sample of over 24,000 adults in Great Britain, is used by businesses and marketers to better understand and engage their target audiences, as well as make more informed decisions in their marketing strategies.(Also available in 24-month double base)

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Details

Market Coverage

United Kingdom

Research Owner

Kantar Media

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	Kantar GB TGI
Short Description	`short_description`
Long Description	`long_description`	The GB TGI (Target Group Index) survey conducted by Kantar Media provides insights into the demographics, behaviours, attitudes, media consumption and product/brand preferences of consumer audiences. The breadth and depth of its data, gathered forna representative annual sample of over 24,000 adults in Great Britain, is used by businesses and marketers to better understand and engage their target audiences, as well as make more informed decisions in their marketing strategies.(Also available in 24-month double base)
Annual frequency	`annual_frequency`	12
Logo	`logo`	Image{width=535,height=54,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-Kantar-Media.png',altText='dataset-logos-v2-Kantar-Media',fileId=165603489795}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160751, createdAt=1712787776966, updatedAt=1712787776966, 1='{type=string, value=United Kingdom}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484462, createdAt=1712783708763, updatedAt=1712783708763, 1='{type=string, value=Kantar Media}'}]
Email Contact	`email_contact`