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MRI-Simmons Content Drivers Study

MRI-Simmons' Content Drivers Study combines expertise and a sophisticated “drivers” segmentation to help content providers and creators understand what types of shows viewers want to see. In addition, it guides marketers to place their products in the ideal motivational environment.

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 1