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MRI-Simmons Digital Life Study

MRI-Simmons Digital Life Study provides insights into Americans’ use of mobile phones, social networking, instant messaging, blogging, gaming, online video/audio, and dozens of other traditional and emerging media channels to provide unprecedented media research insights. Moreover, this detailed research on digital technology consumption and the attitudes behind the “why” of digital is delivered within the robust MRI-Simmons USA study, which measures over 60,000 data elements on the American consumer, allowing users to develop a complete media profile of their custom consumer targets.

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Market Coverage

  • United States

Research Owner


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Frequency PER YEAR

  • 1