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MRI-Simmons Trending Topics Study

As a company with a long history of tracking the behavior of the American consumer, MRI-Simmons is working to see how and why behaviors are changing, both current behaviors and future intentions. The Trending Topics Study will explore current behaviors and future intentions as they relate to “what’s trending,” including topics in finance, health, and fitness, COVID response, ethics and values, and more. Additionally, our Trending Topics Study examines psychographics and attitudes regarding the pandemic and current events and how these changing reactions might influence brand choices in the future.

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Market Coverage

  • United States

Research Owner


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Frequency PER YEAR

  • 1