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PAMCo (The Publishers Audience Measurement Company) data allows publishers to monetise de-duplicated audiences across all of their platforms – mobile, tablet, PC and print. PAMCo’s methodology integrates print readership and demographic data from a high-quality survey with digital audience estimates supplied by Ipsos IRIS. Ipsos then integrates the print data with digital audience estimates from Ipsos iris to create a single-source view of total brand audiences and their crossover between print and digital.

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Market Coverage

  • United Kingdom

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 2