PAMCo

PAMCo (The Publishers Audience Measurement Company) data allows publishers to monetise de-duplicated audiences across all of their platforms – mobile, tablet, PC and print. PAMCo’s methodology integrates print readership and demographic data from a high-quality survey with digital audience estimates supplied by Ipsos IRIS. Ipsos then integrates the print data with digital audience estimates from Ipsos iris to create a single-source view of total brand audiences and their crossover between print and digital.

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Market Coverage

United Kingdom

Research Owner

PAMCo

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	PAMCo
Short Description	`short_description`
Long Description	`long_description`	PAMCo (The Publishers Audience Measurement Company) data allows publishers to monetise de-duplicated audiences across all of their platforms – mobile, tablet, PC and print. PAMCo’s methodology integrates print readership and demographic data from a high-quality survey with digital audience estimates supplied by Ipsos IRIS. Ipsos then integrates the print data with digital audience estimates from Ipsos iris to create a single-source view of total brand audiences and their crossover between print and digital.
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=500,height=140,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-pamco.png',altText='dataset-logos-v2-pamco',fileId=165603047202}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160751, createdAt=1712787776966, updatedAt=1712787776966, 1='{type=string, value=United Kingdom}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484463, createdAt=1712783708764, updatedAt=1712783708764, 1='{type=string, value=PAMCo}'}]
Email Contact	`email_contact`

PAMCo

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