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Scarborough Multi-Market

The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. For a more regional deep dive, use the Nielsen Scarborough Multi-Market service. Representative of 80% of the population, you can analyze the brands and media outlets specific to a region or individual local market. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 2