Scarborough Multi-Market

The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. For a more regional deep dive, use the Nielsen Scarborough Multi-Market service. Representative of 80% of the population, you can analyze the brands and media outlets specific to a region or individual local market. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.

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Details

Market Coverage

United States

Research Owner

Nielsen Scarborough

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	Scarborough Multi-Market
Short Description	`short_description`
Long Description	`long_description`	The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. For a more regional deep dive, use the Nielsen Scarborough Multi-Market service. Representative of 80% of the population, you can analyze the brands and media outlets specific to a region or individual local market. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=2560,height=433,url='https://www.helixa.ai/hubfs/Nielsen_2021.svg.png',altText='Nielsen_2021.svg',fileId=165300829025}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484450, createdAt=1712783708751, updatedAt=1712783708751, 1='{type=string, value=Nielsen Scarborough}'}]
Email Contact	`email_contact`

Scarborough Multi-Market

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