Discover Social+
Taxonomy
Overview
Discover:
The Taxonomy Behind Audience Intelligence
Discover’s taxonomy turns raw social behaviour into structured audience intelligence across demographics, psychographics, interests, media and influencers.
Discover Social Plus reflects broader cross platform signals, mapping culture, media affinity and influence with greater depth and clarity.
Taxonomy Explorer
Explore the taxonomy with expandable branches. Use search to jump to matching nodes.
Matches: —
Demographics
-
Basic
- Age
- Education
- Ethnicity
- Females - Age
- Gender
- Generation
- Males - Age
- Race
- Relationship Status
-
Location
- County Type (beta)
- Metro Area
- Region State
-
Home & Work
- Employment Status (beta)
- Household Income
- Job Function (beta)
- Language
- Presence of Children
Psychographics
-
Lifestyles
-
General Lifestyles
- Art Appreciators
- Beauty & Wellness Aware
- Business People
- Celebrity Fans
- Design Lovers
- Entertainment
- Junkies Fashion Lovers
- Food Lovers
- Gamblers Gamers
- Health Conscious
- Home Decorators & DIYs
- Money Savers
- Motor Lovers
- Music Lovers
- Nerds Netizens
- Outdoor Enthusiasts
- Party Goers
- Pet Lovers
- Politically Active
- Readers
- Sports Enthusiasts
- Techies
- Travelers
-
Advertising
- Online Ads
- Outdoor Ads
- Print Ads
- TV Ads
- Unconventional Ads
-
Beauty & Wellness
- Active & Fit
- Cosmetics Connoisseurs
- Just a Trim
- Self Applied Style
-
Fashion & Shopping
- Accessories Addicted
- Classic Fit
- Fashion Disconnects
- Fashion Enthusiast
- Personal Style
- Sporty Stylists
- Swayable Shopaholics
- Trendy
-
Food & Drink
- Fast Food Fans
- Food-to-Go
- Home-Chefs
- Snack Fans
- Social Drinkers
- Thoughtful Eaters
-
Gaming
- Casual Gamers
- Hardcore Gamers
- Social Gamers
-
Media & Entertainment
- 24hr News
- Emotional Watchers
- Movie Buffs
- Movie Theater Enthusiasts
- TV Show Lovers
- TV for Fun
-
Motor
- Car Enthusiasts
- Car Experts
- Motorcycle Lovers
-
Music
- Background Beats
- Dancers
- Metalheads
- Musicians
- Signature Soundtrack
- Sophisticated Listeners
- Top 40
- Web Radio Listeners
-
Politics
- Passive Civics
- Philanthropists
- Political Activists
- Social Activists
-
Reading
- Bookworms
- Comic Book Readers
- Gossipers
- Well-Informed Newsies
-
Sport
- Addicted to Sport
- Adrenaline Junkies
- Athletes
- Combat Sports Fans
- Individual Sports Fans
- Team Sports Fans
-
Tech & Mobile
- Mobile App-Happy
- Tech-Splorers
- Techno Gamers
- Techno-Phobes
-
Web
- Online Financials
- Online for Fun
- Online for Purpose
- See You Online
-
General Lifestyles
-
Personalities
-
Big Five
- Analytical & Detached
- Consistent & Cautious
- Easy-Going & Careless
- Efficient & Organized
- Friendly & Compassionate
- Inventive & Curious
- Outgoing & Energetic
- Secure & Confident
- Sensitive & Nervous
- Solitary & Reserved
-
Colors
- Black & White
- Bright Colors
- Muted Colors
- Vivid Colors
-
Contents
- Only Words
- Some Figures
- Some Images
- Some Photos
-
Conversation Openers
- Direct Speech
- Indirect Speech
-
Data Usage
- Charts & Graphs
- Data Examples
- Tables
-
Emotional Speech
- High Usage
- No Usage
- Normal Usage
-
Example Usage
- Many Examples
- Some Examples
-
Font
- Creative Font
- Normal Font
- Particular Font
- Standard Font
-
Formality
- Formal
- Informal
-
Order
- Bullet-Points
- Only Title
- Sections Usage
-
Tone of Voice
- Confident/Warm
- Moderate
- Serious/Professional
-
Big Five
Interests
-
Media
-
Apps
- Apps-Other
- Betting Apps
- Book Apps
- Dating Apps
- Educational Apps
- Entertainment Apps
- Finance & Business Apps
- Food & Drink Apps
-
Gaming Apps
- Action & Adventure Gaming Apps
- Beat'em All Gaming Apps
- Casino Gaming Apps
- Gaming Apps- Other
- Kids Gaming Apps
- Massive Multiplayer Gaming Apps
- Puzzle/Board/Card Gaming Apps
- Racing & Simulation Gaming Apps
- Role Playing Gaming Apps
- Shooter Gaming Apps
- Sports Gaming Apps
- Strategy Gaming Apps
- Trivia/Word Gaming Apps
- Health & Fitness Apps
- Lifestyle Apps
- Music Apps
- Navigation Apps
- News & Weather Apps
- Photo & Video Apps
- Productivity/Tool Apps
- Reward/Cash Back Apps
- Ridesharing Apps
- Shopping Apps
- Social Networking Apps
- Sports Apps
- Travel Apps
- Linear TV/CTV
- Connected TV Services (CTV)
-
Linear/CTV Channels
- Local Channels
- Spanish Channels
- TV Channels-Other
-
Lifestyle Channels
- Educational Channels
- Home & DIY Channels
- Kids & Teens Channels
- Religious Channels
- Shopping Channels
- Travel Channels
- Food & Cooking Channels
-
Entertainment Oriented Channels
- Entertainment Channels
- Movie Channels
- Music Channels
- News Channels
- Sports Channels
-
Linear/CTV Shows
-
Drama Shows
- Alternative Drama Shows
- Science Fiction & Fantasy Shows
- Crime/Legal & Medical Shows
- Romance Shows
- Horror Shows
- Action & Adventure Shows
- Psychological Thrillers & Mystery Shows
- Historical/War/Western Shows
- Sitcoms & Comedy Shows
-
Talk Shows
- News & Business/Finance Shows
- Local News Shows
- Syndicated & Late Night Talk Shows
- Talk Shows-Other
- Documentaries & Nonfiction shows
- TV Shows-Other
- Sport Shows
- Kids & Teens Shows
-
Animated Shows
- Adult Animation Shows
- Kids Animation Shows
- Anime Shows
- Soap Operas & Telenovelas Shows
-
Alternative Shows
- Food Shows
- Reality Shows
- Talent & Variety Shows
- Game Shows
- Home & DIY Shows
-
Drama Shows
-
Linear TV/CTV Platforms
- CTV Channels
- Broadcaster Channels
- Cable Channels
- CTV TV Shows
- Broadcaster TV Shows
- Cable TV Shows
- Magazines
- Animal & Pet Magazines
- Art Magazines
- Automotive Magazines
- Beauty/Style/Fashion Magazines
- Business & Finance Magazines
- Computer Magazines
- Entertainment Magazines
- Family & Parenting Magazines
- Farming & Agriculture Magazines
- Food/Drink Magazines
- Gaming Magazines
- General Editorial Magazines
- Gossip Magazines
- Health Magazines
- Home & Garden Magazines
- Kids & Teens Magazines
- LGBTQ+ Magazines
- Lifestyle Magazines
- Magazines-Other
- Media-Other
- Music Magazines
- News Magazines
- Outdoor Recreation Magazines
- Political Magazines
- Religious Magazines
- Science & Technology Magazines
- Sports Magazines
- Travel Magazines
- Movies
- Action & Adventure Films
- Animated Films
- Comedy & Musical Films
- Documentary Films
- Drama Films
- Historical/War/Western Films
- Horror Films
- Movies-Other
- Psychological Thrillers & Mystery Films
- Romance Films
- Science Fiction & Fantasy Films
-
Newspapers
- National/International
- Regional
- Radio & Podcasts
- Downloadable & Streamed Music
- Radio & Podcasts-Other
- Radio Programs
- Radio Stations
-
Podcasts
- Comedic Podcasts
- Entertainment Podcasts
- Fiction & Books Podcasts
- Food & Drink Podcasts
- Health & Parenting Podcasts
- History & Science Podcasts
- Music Podcasts
- News & Business/Finance Podcasts
- Other-Podcasts
- Podcast Networks
- Political Podcasts
- Pop Culture Podcasts
- Sports Podcasts
- True Crime Podcasts
- Websites
- Art Sites
- Beauty Sites
- Bookmaker Sites
- Business/Finance News Sites
- Daily Deal Sites
- Dating Sites
- Eco Friendly Motor Sites
- Eco-Focused Sites
- Entertainment Sites
- Family & Parenting Sites
- Farming & Agriculture Sites
- Fashion Sites
- Food Sites
- Gaming Sites
- Gossip Sites
- Health Sites
- Home & Garden Sites
- Kids & Teens Sites
- Learning & Education Sites
- LGBTQ+ Sites
- Lifestyles Sites
- Motor Sites
- Movie Sites
- Music Sites
- News Sites
- Pet Sites
- Political News Sites
- Real Estate Sites
- Sites-Other
- Social Networking Sites
- Sport Sites
- Technology & Science Sites
- Travel & Map Sites
- UGC Video Sites
- Weather Sites
- Weight Loss & Diet Sites
-
Apps
-
Product & Services
-
Apparel & Fashion
- Athletic Apparel
-
Clothing
- Clothing-Other
- Unisex
- Children's Clothing
- Men's Clothing
- Women's Clothing
-
Accessories
- Gems, Jewelry & Watches
- Handbags & Wallets
- Eyewear
- Accessories-Other
- Luggage
- Pens
- Footwear
- Apparel & Fashion-Other
- Outerwear
-
Art
- Record Labels
- Visual Arts & Design
- Art-Other
- Film Studios
- Event Services & Organizations
-
Beauty
- Beauty-Other
- Skin Care
- Oral Care
- Fragrances
- Hair Removal
- Make-Up
- Hair Care
- Nail Care
-
Books & Literature
- Publishers
-
Books
- Novels
- Comic Books
- Classic Literature
- Science Fiction & Fantasy Books
- Poetry
- Children's Books
- Books-Other
- Books & Literature-Other
- Book Stores
-
Business & Services
- Tobacco/Marijuana & Cigarettes
- Internet & Telecom
- Utilities
- Business Services
- Business & Services-Other
-
Computers & Electronics
- Computer Hardware
- Consumer Electronics
- Software
- Computers & Electronics-Other
-
Finance
- Financial Services
- Banks
-
Insurance
- Health Insurance
- Auto/Boat/Motorcycle Insurance
- Life Insurance
- Pet Insurance
- Home/Renters Insurance
- Travel Insurance
- Insurance- Other
- Finance-Other
- Crypto/NFT
- Credit Cards
- Installment Payment Services
-
Food & Drink
-
Beverages
- Beverages-Other
- Coffee & Tea
- Soft Drinks
- Water & Juices
- Milk & Smoothies
-
Specialty Drinks
- Energy Drinks
- Mocktails & Wellness Drinks
-
Alcohol
-
Beer
- Beer-Other
- Craft Beers
- Non-Craft Beers
- Wine & Champagne
- Liquor
- Hard Seltzer
- Ciders
- Ready to Drink
-
Beer
-
Food
- Candy & Sweets
- Desserts & Ice- Cream
- Breakfast Foods
- Dairy & Eggs
- Fruits & Vegetables
- Gourmet & Specialty Foods
- Grains & Pasta
- Meat & Seafood
- Organic & Natural Foods
- Snack Foods
- Food-Other
- Meal Kits & Food Delivery
- Vegan & Vegetarian
- Weight Loss & Diet
- Condiments
- Baby Food
- Frozen Foods
-
Restaurants & Cafes
- Fast Casual
- Bakeries/Cafes & Coffee Houses
- Fast Food
- Fine Dining
- Restaurants & Cafes-Other
- Pizzerias
- Casual Dining & Pubs
- Steakhouses
- Food & Drink-Other
-
Beverages
-
Games & Toys
- Video Game Companies
-
Digital Games
- Massive Multiplayer Games
- Action & Adventure Games
- Racing & Simulation Games
- Beat'em All Games
- Shooter Games
- Sports Games
- Strategy Games
- Role Playing Games
- Digital Games-Other
- Board & Card Games
- Toys
- Games & Toys-Other
- Platforms
-
Health
- Health Facilities
- Pharmaceutical Products & Companies
- Health-Other
- Baby Care
- Vitamins & Supplements
-
Home & Garden
- Household Supplies
- Home & Garden-Other
- Home Decor/Essentials
- Gardening
- Appliances
-
Jobs & Education
- Education
- Jobs
- Jobs & Education-Other
- Colleges & Universities
-
Law & Government
-
Political Organizations
- Political Organizations-Other
- Conservative Organizations
- Liberal Organizations
- Government & Social Services
- Military & Public Safety
- Law & Government-Other
-
Political Organizations
-
Pets & Animals
- Animals
- Pets & Animals-Other
- Pet Food
- Pet Services
- Products & Services-Other
-
Recreational Activities
-
Nightlife
- Nightlife-Other
- Clubs & Discos
- Bars
- Recreational Activities-Other
- Hobbies & Leisure Activities
- Music Equipment & Technology
-
Events & Venues
- Festivals & Fairs
- Art Events
- Sport Events
- Art Venues
- Sport Venues
- Award Ceremonies
- Cinema Events
- Comic, Anime & Manga Events
- Music Events
- Musicals & Plays
- Events-Other
- Food & Drink Events
- Beauty/Fashion/Lifestyle Events
- Entertainment Events
- LGBTQ+ Events
- Gaming Events
- Entertainment Venues
- Museums/Galleries & Zoos
- Movie Theatres
-
Body Care & Fitness
- Gyms & Health Clubs
- Fitness
- Body Art & Tattoos
- Body Care & Fitness-Other
-
Nightlife
-
Retail
- E-Commerce
- Shopping Malls & Outlets
- Home Improvement
-
Apparel Retail
- High End
- Value
- Apparel Retail-Other
- Department Stores/Supercenters
- Grocery Stores/Supermarkets
- Retail-Other
- Sporting Goods & Sports
- Ticket Sales & Resale
- Science & Technology
-
Social Issues & Values
- Farming & Agriculture Organizations
- Professional Organizations
- Religion & Beliefs
- Social Issues & Values-Other
- Charity, Philanthropy & Poverty
- Environmental Organizations
- Human Rights, Ethnic & Identity Groups
- Family & Relationships
- LGBTQ+ Organizations
- Medical & Health Organizations
- Animal Welfare & Wildlife Organizations
-
Sports
- Esport Leagues & Organizations
- Sports-Other
-
Sports Leagues & Organizations
- Individual Leagues & Organizations
- Motor Leagues & Organizations
- Combat Leagues & Organizations
- Team Sport Leagues & Organizations
- Sport Leagues-Other & Organizations
-
Transportation
-
Cars
- Luxury Cars
- Mass Market Cars
- Eco Friendly
- Cars-Other
- Motorcycles
- Transportation-Other
- Airlines
- Vehicle Maintenance
- Trains/Railways/Buses
- Hubs
- Trucks & RVS
- Boats/Ferries & Yachts
- Bicycles/E-Bikes
- Car Rentals
- Ridesharing
-
Cars
-
Travel
- Short-Term Rentals
-
Hotels & Resorts
- Luxury & Boutique Hotels
- Budget Hotels
- Hotels & Resorts-Other
-
Tourist Destinations
- Casinos
- Tourist Destinations-Other
- Theme Parks
- Parks
- Popular Attractions
- Domestic Destinations
- Foreign Destinations
- Travel Agencies & Services
- Travel-Other
- Cruises
-
Apparel & Fashion
-
Influencers
- Academics/Educational/Historians
- Activists
- Actors/Producers & Directors
-
Animal/Pet Creators
- Cats
- Dogs
- Non-Domestic Animals
- Artists/Performers
-
Athletes & Sports Teams
- Athletes & Sports Teams-Other
-
Individual Sports
- Bodybuilding
- Boxing
- Cycling
- Extreme Sports
- Golf
- Horse Racing
- Individual Sports-Other
- Mixed Martial Arts
- Motor Sports
- Running
- Skateboarding
- Surfing
- Tennis
- Winter Sports
-
Wrestling
- Skiing
- Figure Skating
- Snowboarding
- Curling
- Wrestling
-
Summer Sports
- Swimming
- Gymnastics
-
Team Sports
-
American Football
- American College Football
- American Professional Football
- Baseball
-
Basketball
- College Basketball
- Professional Basketball
- Cricket
- Football/Soccer
- Hockey
-
Rugby
- Rugby League
- Rugby Union
- Team Sports-Other
- Volleyball
-
American Football
-
Beauty/Fashion/Lifestyle Influencers
- Beauty Influencers
- Lifestyle Influencers
- Fashion Influencers
- Bloggers/Vloggers
- Car/Motorcycle Influencers
- Chefs
- Comedians
-
Content Creators
- Clips/Reels/TikTok Videos
- Comedy/Skit Videos
- Curated Videos
- Local Content Videos
- DIY/Home Influencers
- Entrepreneurs
- E-Sports Personalities
-
Family & Parenting Creators
- Family/Parenting Creators
- Kid Account Creators
- Relationship Creators
-
Fan Accounts
- Entertainment Fan Accounts
- People Fan Accounts
- Fictional Characters
-
Food Influencers
- Food/Drink Reviewer Influencers
- Home Cooks/Recipe Influencers
- Mukbang Influencers
- Gamers
- Health & Fitness Influencers
- Health Professionals
- Influencers-Other
- Investment Influencers
- Journalists/News Personalities
-
Memes
- Animal/Pet Memes
- Anime Memes
- Entertainment Memes
- General Memes
- Humor/Sarcasm Memes
- Motivational/Inspirational Memes
- Music Memes
- News Memes
- Pop Culture Memes
- Reels/Clips/Video Memes
- Sports Memes
-
Motivational Influencers
- Financial/Wealth Motivational Influencers
- Life/Mental Motivational Influencers
- Models
-
Music
- Afrobeats
- Classic Rock & Oldies
- Classical Music
- Country Music
- Dance/Electronic/House & DJ’s
- Folk & Traditional Music
- Funk
- Hip Hop & Rap
- Indie & Alternative Music
- Jazz & Blues
- K-Pop
- Latin Music
- Metal/Hard Rock
- Music-Other
- Pop Music
- Punk
- R&B/Soul & Gospel
- Reggae & Caribbean Music
- Religious Music
- Rock
- World Music
- Online Celebrities
- Photographers
- Podcast Influencers
- Political Hosts & Pundits
-
Politicians
- Conservatives
- Liberals
- Politicians-Other
-
Pop Culture
- Black American Pop Culture
- Entertainment Pop Culture
- Nostalgia Pop Culture
- Women/Feminism Pop Culture
- Radio Personalities
- Reality Show Influencers
- Spiritual/Religious People
- Sports Hosts & Pundits
- Tech Influencers
- Television Stars
- Travel Influencers
- TV Hosts/Presenters & Personalities
- Writers/Authors