Discover Social+
Taxonomy

Overview

Discover:
The Taxonomy Behind Audience Intelligence

Discover’s taxonomy turns raw social behaviour into structured audience intelligence across demographics, psychographics, interests, media and influencers.

Discover Social Plus reflects broader cross platform signals, mapping culture, media affinity and influence with greater depth and clarity.

Taxonomy Explorer

Explore the taxonomy with expandable branches. Use search to jump to matching nodes.

Demographics

  • Basic
  • Location
  • Home & Work

Psychographics

  • Lifestyles
  • Personalities

Interests

  • Media
  • Product & Services
  • Influencers