Discover Social+
Taxonomy

Overview

Discover:
The Taxonomy Behind Audience Intelligence

Discover’s taxonomy turns raw social behaviour into structured audience intelligence across demographics, psychographics, interests, media and influencers.

Discover Social Plus reflects broader cross platform signals, mapping culture, media affinity and influence with greater depth and clarity.

Global Taxonomy Explorer

Explore the global taxonomy with expandable branches. Use search to jump to matching nodes.

Demographics

  • Age
  • Country
  • Gender

Psychographics

  • Lifestyles

Media

  • Apps
  • Linear TV/CTV
  • Magazines
  • Media-Other
  • Movies
  • Newspapers
  • Radio & Podcasts
  • Websites

Influencers

  • Academics/Educational/Historians
  • Actors/Producers & Directors
  • Artists/Performers
  • Athletes & Sports Teams
  • Beauty/Fashion/Lifestyle Influencers
  • Bloggers/Vloggers
  • Car/Motorcycle Influencers
  • Chefs
  • Comedians
  • DIY/Home Influencers
  • Entrepreneurs
  • Fictional Characters
  • Gamers
  • Health & Fitness Influencers
  • Health Professionals
  • Influencers-Other
  • Investment Influencers
  • Journalists/News Personalities
  • Models
  • Music
  • Online Celebrities
  • Photographers
  • Podcast Influencers
  • Political Hosts & Pundits
  • Politicians
  • Reality Show Influencers
  • Spiritual/Religious People
  • Sports Hosts & Pundits
  • Television Stars
  • Travel Influencers
  • Writers/Authors

Products & Services

  • Apparel & Fashion
  • Art
  • Beauty
  • Books & Literature
  • Business & Services
  • Computers & Electronics
  • Finance
  • Food & Drink
  • Games & Toys
  • Health
  • Home & Garden
  • Jobs & Education
  • Law & Government
  • Pets & Animals
  • Products & Services-Other
  • Recreational Activities
  • Retail
  • Science & Technology
  • Social Issues & Values
  • Sports
  • Transportation
  • Travel