Super Bowl 2026
The Super Bowl is more than a championship game. It is one of the most powerful convergence points in American culture, bringing together sports fandom, media consumption, and betting behavior at massive scale. TelmarHelixa data reveals clear patterns in how Super Bowl fans engage with betting apps, which teams they favor, and which sports dominate their attention overall.
Super Bowl Fans Are Highly Engaged Bettors
Americans who express interest in the Super Bowl are 1.63x more likely than the average consumer to engage with betting apps. This makes Super Bowl fans a particularly valuable audience for sportsbooks, advertisers, and media owners looking to capture attention during one of the highest-stakes moments of the year.
Favorite Betting Apps Among Super Bowl Fans
Not all betting platforms resonate equally. Among Super Bowl fans, several brands significantly over-index compared to the general population.
These platforms benefit from strong brand recognition, seamless mobile experiences, and deep integration into the sports media ecosystem, all critical drivers of engagement during marquee events like the Super Bowl.
Bettors’ Favorite NFL Teams
Betting behavior is closely tied to team loyalty. Among bettors, a small group of franchises clearly dominates fan interest.
Top NFL teams among bettors include:
These teams combine historic success, national fan bases, and consistent media exposure, making them perennial favorites in both fandom and wagering activity.
Football Leads, But Other Sports Matter
While football remains the dominant sport among bettors, it does not stand alone.
- Football is the most popular sport among bettors
- Basketball ranks second
- Baseball follows closely behind
For marketers, this underscores the importance of year-round, cross-sport strategies rather than single-event planning alone.
Why This Matters
Super Bowl fans are not casual observers. They are deeply engaged, brand-aware, and significantly more likely to participate in betting behavior. Understanding which apps they use, which teams they follow, and how their sports interests extend beyond football allows brands and media planners to activate more precisely and more profitably.
With TelmarHelixa audience intelligence, these insights move beyond observation and into actionable strategy, helping partners connect with bettors at moments that matter most.
