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About the author:
Gary Mosson
Sales Director, EMEA/APAC at TelmarHelixa
Gary is a foundational architect of modern media planning, having led the industry-standard delivery for TouchPoints Channel Planning, Route (OoH) and the Audio Planner apps used by 90% of the top agencies. As a key advisor to RAJAR, PAMCo, and the IPA TouchPoints groups, Gary ensures TelmarHelixa’s audience Discovery and media Planning platforms do not just provide data—they provide the "Gold Standard" currency for cross-media investment. When not optimising audience intelligence and reach, Gary is a keen marathon runner and a fixture at music festivals in between being a girl dad.
