Features
Other Social Audience Insights Platforms
Adaptive Taxonomy
Discover has a unique taxonomy that adapts to insights signals and audience behaviors
Audience Depth
Discover surfaces deeper insights by fusing diverse data sources and applying machine learning to reveal the hidden patterns that define real audiences.
Multiple Social Data Sources in a Unified Platform
Multiple behavioral signals in one place give a more holistic audience view.
Data Weighting
Weighted to US Census for national representation and accuracy.
True Fusion
Discover unifies social signals and syndicated surveys into one integrated audience view.
GWI (global), Kantar (UK), MRI (US)
Audience Uniqueness
Richer, more accurate audience insights that reveal growth markets, connect with the right users, and foster lasting loyalty. Real detail of communities and cultures.
Hyper Local Targeting
Discover’s Greater geographic precision supports localized targeting.
950 areas
Custom Uploads
With Discover, you can integrate brands, campaigns, and influencers for focused tracking and analysis.
Segmentation Power
ML in Discover instantly surfaces distinct audience segments, fueling more nuanced strategy and persona building.
Up to 15 segments
2-3 segments
Global Fusion
20 countries, 1.5 million consumers, weighted to population benchmarks with an adaptive taxonomy in one single platform.
Deep Layers of Unique Audiences
Too many tools deliver flat, overlapping profiles. Discover uses machine learning and a dynamic taxonomy to surface clear audience distinctions, uncovering new markets, pinpointing growth users, and identifying loyal brand advocates.
True Multiple Data Fusions
Advertisers need more than siloed datasets. Discover brings social, behavioral, and syndicated survey data together in one view, delivering richer, more accurate insights and removing the friction of juggling multiple platforms.
Deliver Speed Without Sacrificing Depth
Long research cycles slow down strategy. Discover makes complex audience analysis fast and intuitive, turning weeks of research into minutes, while still giving you the depth needed for sharper strategy and persona development.
Representative Data You Can Trust
Unweighted data can lead to skewed campaigns. Discover is weighted to specific panels (market dependent), ensuring insights represent the real population and giving marketers the confidence to act on strategies that scale.
Too many tools deliver flat, overlapping profiles. Discover uses machine learning and a dynamic taxonomy to surface clear audience distinctions, uncovering new markets, pinpointing growth users, and identifying loyal brand advocates.
Advertisers need more than siloed datasets. Discover brings social, behavioral, and syndicated survey data together in one view, delivering richer, more accurate insights and removing the friction of juggling multiple platforms.
Long research cycles slow down strategy. Discover makes complex audience analysis fast and intuitive, turning weeks of research into minutes, while still giving you the depth needed for sharper strategy and persona development.
Unweighted data can lead to skewed campaigns. Discover is weighted to specific panels (market dependent), ensuring insights represent the real population and giving marketers the confidence to act on strategies that scale.
TelmarHelixa solutions make our client work a lot more efficient as our teams only need to be trained up on one platform.
TelmarHelixa are adept at providing us with effective survey and analytical tools, with strong customer service backup, and development ideas.
TelmarHelixa is a fabulous company to work with, they are innovative in their approach and always open to new ideas.
Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.
It would take multiple tools to replace the deeper insights I can uncover with Discover. I can even layer in offline behavior ... all without leaving the platform.
The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.
Discover elevates our holistic research strategy and accelerates our strategic process. With (this) platform, we can identify, ideate, and execute against new audiences at the pace our business demands.
