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MRI-Simmons/Comscore Fusion

Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons teamed up with Comscore to provide a comprehensive database of consumer behavior across screens. The Comscore/MRI-Simmons Fusion links Americans’ online media habits with media consumption data, including product and brand usage, joining 37,000+ data points on consumer psychographics, purchases, media choices, lifestyles, and products with visitation measurement of up to 15,000 digital entities from Comscore’s Media Metrix Multi-Platform.

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Market Coverage

  • United States

Research Owner


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Frequency PER YEAR

  • 12