MRI-Simmons/Comscore Fusion

Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons teamed up with Comscore to provide a comprehensive database of consumer behavior across screens. The Comscore/MRI-Simmons Fusion links Americans’ online media habits with media consumption data, including product and brand usage, joining 37,000+ data points on consumer psychographics, purchases, media choices, lifestyles, and products with visitation measurement of up to 15,000 digital entities from Comscore’s Media Metrix Multi-Platform.

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Market Coverage

United States

Research Owner

MRI-Simmons/Comscore

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	MRI-Simmons/Comscore Fusion
Short Description	`short_description`
Long Description	`long_description`	Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons teamed up with Comscore to provide a comprehensive database of consumer behavior across screens. The Comscore/MRI-Simmons Fusion links Americans’ online media habits with media consumption data, including product and brand usage, joining 37,000+ data points on consumer psychographics, purchases, media choices, lifestyles, and products with visitation measurement of up to 15,000 digital entities from Comscore’s Media Metrix Multi-Platform.
Annual frequency	`annual_frequency`	12
Logo	`logo`	Image{width=3263,height=541,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-mri-simmons.png',altText='dataset-logos-v2-mri-simmons',fileId=165196902205}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484447, createdAt=1712783708748, updatedAt=1712783708748, 1='{type=string, value=MRI-Simmons/Comscore}'}]
Email Contact	`email_contact`

MRI-Simmons/Comscore Fusion

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