MRI-Simmons/Nielsen Fusion

Effectively identifying and targeting key TV audiences can be a challenge. Another big challenge in our digital age is understanding key audiences in all their multi-dimensionality. Nielsen is the leading source for TV audience measurement in the US. MRI-Simmons USA is the largest and most authoritative source of consumer marketing metrics in the US. Together, they produce a powerful data fusion that delivers rich and actionable insights into American television audiences - at a deeper level than ever before.

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Market Coverage

United States

Research Owner

MRI-Simmons/Nielsen

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	MRI-Simmons/Nielsen Fusion
Short Description	`short_description`
Long Description	`long_description`	Effectively identifying and targeting key TV audiences can be a challenge. Another big challenge in our digital age is understanding key audiences in all their multi-dimensionality. Nielsen is the leading source for TV audience measurement in the US. MRI-Simmons USA is the largest and most authoritative source of consumer marketing metrics in the US. Together, they produce a powerful data fusion that delivers rich and actionable insights into American television audiences - at a deeper level than ever before.
Annual frequency	`annual_frequency`	12
Logo	`logo`	Image{width=3263,height=541,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-mri-simmons.png',altText='dataset-logos-v2-mri-simmons',fileId=165196902205}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484448, createdAt=1712783708749, updatedAt=1712783708749, 1='{type=string, value=MRI-Simmons/Nielsen}'}]
Email Contact	`email_contact`

MRI-Simmons/Nielsen Fusion

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