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MRI-Simmons/Nielsen Fusion

Effectively identifying and targeting key TV audiences can be a challenge. Another big challenge in our digital age is understanding key audiences in all their multi-dimensionality. Nielsen is the leading source for TV audience measurement in the US. MRI-Simmons USA is the largest and most authoritative source of consumer marketing metrics in the US. Together, they produce a powerful data fusion that delivers rich and actionable insights into American television audiences - at a deeper level than ever before.

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Market Coverage

  • United States

Research Owner


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Frequency PER YEAR

  • 12