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MRI-Simmons/Comscore TV Fusion

Comscore’s fusion with MRI-Simmons data pairs TV viewing from Comscore with consumer purchase survey information from MRI-Simmons, covering a wide range of consumer attitudes, lifestyles, shopping habits, and brand preferences. Available across both TV Essentials (national) and StationView Essentials (local) datasets, the Comscore/MRI-Simmons TV fusion blends trusted TV ratings with valuable behavioral insights to define powerful segments and help clients achieve stronger, more impactful campaign planning, creative execution, audience profiling, and content monetization.

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 12