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BARB Establishment

Barb Audiences Ltd, is the organization responsible for compiling audience measurement and television ratings in the UK. The Barb Establishment Survey is a continuous study, conducting around 53,000 interviews annually to assess television ownership and demographic characteristics. It is used to weight and profile the main panel data and recruit households for the panel.

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Market Coverage

  • United Kingdom

Research Owner


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Frequency PER YEAR

  • 4