BARB Establishment

Barb Audiences Ltd, is the organization responsible for compiling audience measurement and television ratings in the UK. The Barb Establishment Survey is a continuous study, conducting around 53,000 interviews annually to assess television ownership and demographic characteristics. It is used to weight and profile the main panel data and recruit households for the panel.

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Market Coverage

United Kingdom

Research Owner

BARB

Product

Explore

Frequency PER YEAR

Label	Name	Value
Name	`name`	BARB Establishment
Short Description	`short_description`
Long Description	`long_description`	Barb Audiences Ltd, is the organization responsible for compiling audience measurement and television ratings in the UK. The Barb Establishment Survey is a continuous study, conducting around 53,000 interviews annually to assess television ownership and demographic characteristics. It is used to weight and profile the main panel data and recruit households for the panel.
Annual frequency	`annual_frequency`	4
Logo	`logo`	Image{width=1263,height=502,url='https://www.helixa.ai/hubfs/Barb_WordMark_DarkTeal.jpg',altText='Barb_WordMark_DarkTeal',fileId=165401005380}
Audience Age	`audience_age`	0-99
Market Coverage	`market_coverage`	[{id=164098160751, createdAt=1712787776966, updatedAt=1712787776966, 1='{type=string, value=United Kingdom}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}]
Research Owner	`research_owner`	[{id=164087484454, createdAt=1712783708755, updatedAt=1712783708755, 1='{type=string, value=BARB}'}]
Email Contact	`email_contact`

BARB Establishment

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