JICMAIL

Reach and frequency for Business Mail, Direct Mail, Partially Addressed Mail and Door Drops. JICMAIL is a media planning currency that measures the media consumption habits of key advertiser target audiences. It measures the reach of mail campaigns, the frequency with which audiences are exposed to (or interact with) their mail, the ad impressions generated by mail campaigns, and a whole host of commercial outcomes for advertisers. JICMAIL data provides marketers with valuable insights for media planning and measuring reach and frequency within specific target audiences, enabling efficient and effective cross-channel media planning, measurement, and evaluation.