Doctors as Consumers Study

M3 MI’s Doctors as Consumers Study stands out as the industry's sole syndicated study that captures the activities and media consumption habits of doctors across 25+ specialties outside of work. This study offers a comprehensive profile of physicians' consumer media behaviors, lifestyles, and attitudes, providing a holistic view of your healthcare professional (HCP) audience. It supports the development of effective non-endemic promotional strategies by detailing their online behavior (including social media), television viewing habits, streaming audio usage, sports and leisure activities, and general attitudes/opinions.